Don't overthink your social media, just waddle it

A month of social growth, crafted in a single sitting.

Most content advice was built for someone with a team, a schedule, and no other job. Waddle was built for everyone else. Your brand, your voice, your 4-week plan. Ready in minutes.

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Get your personalised 4-week content plan in just 3 easy steps

Step 01

Tell us about your business

Answer a few questions about your brand, audience, and voice.

Onboarding · 2 of 4
Business name
Honeybee Studio
Audience
Small UK retailers
Brand voice
Warm, witty, direct
Continue
Step 02

We craft your plan

Get 4 weeks of fully scripted posts tailored to your goals.

Your 4-week plan
WEEK 1
WEEK 2
WEEK 3
WEEK 4
Step 03

Post and track

Log results and watch each plan get smarter than the last.

Performance
Accounts reached Engage
W1W2W3W4W5
Top post: +182% accounts reached

Made for businesses, not influencers

Feature

Every post comes fully scripted.

No more staring at a blank caption box. Hooks, body copy, hashtags, and CTAs, written and ready.

See pricing →
The Real PostDirect-to-camera

Why my candle making business hasn't taken off

Hook line
Copy
I thought scent would sell itself. It doesn't, and here's why.
Script
Copy
[HOOK] I thought scent would sell itself.
It didn't, and the reason surprised me.
Here are the three things I changed last month.
The one that actually moved the needle was the smallest.
Caption
Copy
Honest lesson from year one of running a candle studio.
The scent matters, but the story behind it matters more.
Saving this one for any maker still finding their voice.
Feature

Your whole month, at a glance.

See every post across every week in one calendar. Move it, adapt it, post it.

See pricing →
Week 01
Mon 5
ReachStory
Why I started this
Wed 7
TrustTip
One small habit
Fri 9
SellOffer
First batch is live
Week 02
Mon 12
ReachHook
The mistake I made
Wed 14
TrustQ&A
Most asked question
Fri 16
SellDemo
How it actually works
Week 03
Mon 19
ReachReal
A hard week, honestly
Wed 21
TrustBTS
Inside the studio
Fri 23
SellDrop
New scent on Friday
Week 04
Mon 26
ReachPOV
Year one in numbers
Wed 28
TrustTip
What I'd do again
Fri 30
SellLast
Last call this month
Feature

Your data makes next month smarter.

Log how each post performs and watch the next plan double down on what works.

See pricing →

Month 1 Performance Report

12,400
Total Accounts reached
4.8%
Eng. Rate
340
Total Saves
9
DMs
The Real Post
The Myth-Bust
The Open Loop
The Proof Post
AI INSIGHT
Your "Real Post" format is doubling reach versus everything else.
Next month leans into more behind-the-scenes founder stories.
You're probably wondering...
Yes. During onboarding you paste a sample of your own writing and Waddle uses it to match your sentence length, tone, humour and vocabulary. Every caption is written for your voice specifically, not a generic brand voice.
The honest comparison

Why Waddle makes sense

The alternatives exist. Here is what they actually cost.

Doing it yourself
Social media manager
Waddle
Monthly cost
Free
£800–£2,500
From £19
Time per month
20+ hours
Calls and reviews
Minutes
Sounds like you
Yes
Sometimes
Always
Strategy framework
No
Maybe
Built in
Improves over time
Hopefully
Depends
Yes
Consistency
Hit or miss
Yes
Yes

The strategy, the scripts, the captions, the direction. For less than a single hour of a freelancer's time.

Pick your posting schedule.

First month free with code WADDLEBETA100. Change or cancel anytime.

Starter

£19/month

For solo founders getting started

  • 3 posts weekly
  • 1 content plan per month
  • 3 post regenerations included
  • 4 week strategy
  • Hook models
  • Hashtags included
  • Content strategy
  • Posting instructions
  • Built for consistency

Need an extra full plan? Top up for £4.99.

Choose plan
Most Popular

Growth

£39/month

For brands posting consistently

  • 3 to 5 posts weekly
  • Flexible posting schedule
  • 4 week strategy
  • 1 content plan per month
  • 8 post regenerations included
  • Video scripts included
  • Silent reel concepts
  • Carousel copy included
  • Stronger engagement hooks
  • CTA suggestions included
  • Content variety built in

Need an extra full plan? Top up for £4.99.

Choose plan

Pro

£59/month

For teams scaling content

  • 5 to 7 posts
  • Flexible posting schedule
  • Performance tracking
  • Quarterly reporting system
  • Monthly strategy updates
  • Cross-format suggestions
  • Multi-format planning
  • ROI guidance included
  • 2 content plans per month
  • 20 post regenerations included
  • Priority support

Need an extra full plan? Top up for £4.99.

Choose plan
Sound familiar?

Waddle was built for you if...

  • You run your business solo and social media is always the last thing on your to-do list
  • You have tried scheduling tools, content calendars and AI generators and none of them actually solved the problem
  • You post sporadically, get a bit of traction, then fall off and have to start again
  • You would rather spend 15 minutes on a smart strategy once a month than 3 hours every week guessing
  • You know you should be posting but you never know what to say or where to start
  • You have a lot to say about your industry but freezing at a blank caption box is a weekly occurrence
  • You want content that sounds like you, not like every other business in your niche
  • You are neurodivergent and the advice to just be consistent has never once been useful and makes you feel like you are failing

Stop overthinking it.
Start waddling.

Get started for FREE

Free plan included. No credit card required.

BETA